Buku Manajemen Pemasaran ini disusun untuk menambah khasanah ilmu pengetahuan yang berkaitan dengan manajemen pemasaran, khususnya dalam konteks Agribisnis, bagi mahasiswa, pengajar, praktisi bisnis, maupun manajer pemasaran. Materi dalam buku ini mencakup 9 pokok bahasan utama, mulai dari pengertian dasar manajemen pemasaran, cara menerapkan konsep pemasaran yang efektif, riset pemasaran, hing…
Perfect Business Letters is a comprehensive guide designed to help professionals and students master the art of formal communication in a corporate environment. The book provides a solid foundation for drafting various types of business correspondence, including inquiry letters, quotations, orders, and complaints. Sam Philips offers practical templates and essential tips on tone, structure, and…
This textbook serves as a foundational guide to the essential theories and practices governing the banking sector, likely designed for students enrolled in management or business programs. It covers fundamental concepts of money, credit, and the financial system, detailing the functions, types, and structure of commercial banks and other financial institutions. Key areas of focus include bank o…