Buku Manajemen Pemasaran ini disusun untuk menambah khasanah ilmu pengetahuan yang berkaitan dengan manajemen pemasaran, khususnya dalam konteks Agribisnis, bagi mahasiswa, pengajar, praktisi bisnis, maupun manajer pemasaran. Materi dalam buku ini mencakup 9 pokok bahasan utama, mulai dari pengertian dasar manajemen pemasaran, cara menerapkan konsep pemasaran yang efektif, riset pemasaran, hing…
Perfect Business Letters is a comprehensive guide designed to help professionals and students master the art of formal communication in a corporate environment. The book provides a solid foundation for drafting various types of business correspondence, including inquiry letters, quotations, orders, and complaints. Sam Philips offers practical templates and essential tips on tone, structure, and…
This textbook serves as a foundational guide to the essential theories and practices governing the banking sector, likely designed for students enrolled in management or business programs. It covers fundamental concepts of money, credit, and the financial system, detailing the functions, types, and structure of commercial banks and other financial institutions. Key areas of focus include bank o…
This book reveals how the world's most successful companies have surged to the forefront of their industries and managed to stay ahead of the competition by prioritizing speed as a core strategic advantage. Authors Jason Jennings and Laurence Haughton detail the secrets and tactics used by the fastest business people to achieve great success at a dizzying pace. It serves as a roadmap for leader…
This book serves as a comprehensive introduction to Information Technology (IT), focusing on how IT is utilized across various business and organizational contexts. The material covers the main components of IT, ranging from hardware, software, networks, to data management. The second edition is designed to provide a fundamental understanding of the strategic role of IT in supporting operations…